The Psychology of Credibility
Why Most Brands Are Seen but Never Remembered Most brands are not struggling with visibility. They are struggling with interpretation. The market does not reward how often you appear, it rewards how clearly you are understood and how consistently that understanding is reinforced over time. The common belief is that more content creates more credibility, […]
As a self-employed person, I find it both a blessing and a curse.
Your Brand Should Survive Your Silence Two founders recently took time away from their businesses. One spent a week off-grid in a remote town, surrounded by organic farms and with little reason to open her laptop. She posted nothing and made no effort to remind the market that she was still there. During that week, […]