Last updated: 1 October 2026
This Privacy Policy explains how Yusuf Wahdan collects, uses, stores and protects personal information when you visit yusufwahdan.com, contact Yusuf, subscribe to Signals®, or join The Million Brand Method™ book waitlist.
Who is responsible for your information?
Yusuf Wahdan is the data controller for personal information collected through this website. For privacy questions or requests, please use the contact page and state that your message concerns privacy.
Information collected
Depending on how you use the website, the following information may be collected:
- Your name, email address and any information you include in a contact enquiry.
- Your email address and consent record when you subscribe to Signals® or join the book waitlist.
- Technical information such as IP address, browser and device type, referral source, pages visited and approximate location.
- Cookie identifiers, analytics information and security logs.
- Information you provide through comments or other interactive features, where available.
How and why the information is used
Personal information is used only where there is a lawful reason to do so. The principal purposes and lawful bases are:
- To respond to enquiries and discuss potential work — legitimate interests and, where relevant, steps taken before entering into a contract.
- To send Signals®, book updates or other requested communications — consent. You can withdraw consent at any time by using the unsubscribe link in an email.
- To understand website performance and improve content and usability — legitimate interests, with consent obtained where required for optional cookies or similar technologies.
- To prevent abuse, fraud and security threats — legitimate interests.
- To meet legal, regulatory or accounting obligations — legal obligation.
Services that may process information
The website uses service providers that may process limited information on Yusuf Wahdan’s behalf, including:
- Hostinger and WordPress-related services for website hosting and operation.
- MailerLite for Signals® subscriptions, book updates and email delivery.
- Google Analytics for aggregated website usage and performance measurement.
- Email-delivery and form-processing services used to deliver enquiries and confirmation messages.
- Wordfence and related security tools for threat detection and website protection.
- Embedded content and social platforms, such as LinkedIn or video providers, when you interact with their content.
These providers may process information in countries outside the United Kingdom. Where required, appropriate safeguards are relied upon, such as adequacy regulations or approved contractual protections.
Cookies and analytics
The website may use strictly necessary cookies for security and functionality, and optional analytics or embedded-content technologies. Google Analytics helps measure how visitors use the site. You can restrict or delete cookies through your browser settings. Blocking some cookies may affect website functionality.
How long information is kept
Information is kept only for as long as reasonably necessary for the purpose for which it was collected. Enquiry records are retained while a conversation or potential engagement remains relevant and for any period required to establish or defend legal claims. Subscription information is retained until you unsubscribe or consent is otherwise withdrawn; limited suppression information may then be retained to ensure no further marketing is sent. Analytics, security and backup records follow the retention settings of the relevant service and are periodically deleted or anonymised.
Your rights
Subject to the circumstances and applicable law, you may have the right to:
- Ask for access to your personal information.
- Ask for inaccurate or incomplete information to be corrected.
- Ask for information to be deleted or processing to be restricted.
- Object to processing based on legitimate interests.
- Receive certain information in a portable format.
- Withdraw consent at any time, without affecting processing carried out before withdrawal.
To exercise a right, use the contact page. Identity may need to be verified before a request is completed.
Complaints
If you have a concern, please contact Yusuf Wahdan first so it can be addressed. You also have the right to complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint/.
Children’s information
This website is intended for professionals and is not directed at children. Personal information from a child should not be submitted without appropriate parental or guardian involvement.
Changes to this policy
This policy may be updated when the website, services or legal requirements change. The latest version will always be published on this page with its revision date.